According to Mark Roemer Oakland, digital marketing trends change every year, and it is important to be aware of those trends in order to maintain your website in the top rankings. You have to constantly optimize your digital marketing strategy to get the best results.
Tips & Tricks
Here are a few tips for digital marketing in 2021:
1. Focus on video marketing – The importance of video marketing has become even more evident in the previous year. Nowadays, people spend more time watching videos on YouTube and TikTok instead of simply browsing Facebook and Instagram. In fact, you are much more likely to become a viral sensation and gather a huge following by posting quality videos instead of writing content.
Thus, it only makes sense to invest some time and money in making video content just like how all the big brands are doing. You could make explainer videos, professional tutorial videos, or even utilize live videos to improve viewer communication and connection.
2. Create interactive content – Creating interactive content such as contents, quizzes, giveaways, open-ended questions, polls, surveys, etc. helps to improve user experience and improve user participation. It can help your brand stand out from the rest of the competition since it shows that your brand values the opinions of its followers. Plus, it allows you to incorporate a level of personalization into the content that helps to improve the brand image.
Using interactive content is also a great way to gather primary data about your audience which helps you to learn more about your target audience and serve them better in the future.
3. Consider customer segmentation – In 2021, simply blasting emails is not enough. In fact, it can even become counterproductive since people are used to seeing marketing emails all the time.
It can be much more efficient and cost-effective in the long run to run ad campaigns that are laser-targeted at small sections of a large audience with similar interests and behaviors instead of wasting money at a single large ad campaign. Segmenting your customers based on their demographics, interest, shopping behavior can seem a little daunting at first. However, there are various tools you can use to do so.
Once you have segmented your potential customers or web visitors into various groups, you can personalize your marketing campaign to create a great impact and experience better results during your marketing efforts.
4. Get around ad-blockers – The number of people using ad blockers is only expected to rise in 2021 and this can spell danger for your digital marketing campaigns. And, if you try to convince customers to stop using or disabling ad-blockers to view your content, it can backfire. A better option is to focus on other marketing strategies such as influencer marketing, sponsored posts, shoppable posts, local SEO, and voice search SEO.
Mark Roemer Oakland suggests you be sensible when utilizing various types of strategies for ranking better on Google. Only utilize techniques that are legal because using Blackhat techniques would only harm your website and brand in the long run.