Business which entrepreneur made tractors before entering the sports car...

which entrepreneur made tractors before entering the sports car business?


It never ceases to amaze me how many people are unaware of one of the world’s most successful car companies – Porsche. Indeed, this sportscar manufacturer has a long and illustrious history which began way back in 1931 with the production by then owner of a company Ferdinand Porsche metallurgy alloys and castings company Adolf Rosenberger of Adler cars. What followed next was an incredibly diverse range of automobiles spanning from supercars like the 959 to sports cars such as the Boxster S.

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industrial, security, logistic @ Pixabay

Porsche is also well known for being one of wealthiest sports car manufacturers. The company’s net assets in 2016 amounted to €25.7 billion, while its market capitalization was €8.8 billion as of 2016. They are also one of the biggest manufacturers of race-only vehicles in the world and they are linked to various motorsports series such as the World Endurance Championship and 24 Hours of Le Mans. To this day Porsche is considered one of the most successful brands in sports car history.

But who said that Porsche cars are only for those with deep pockets? Well, a man named Lou Baumgartner did that changed everything, especially over at Volkswagen which owns Porsche’s parent company. You see, he’s not only an engineer but also a savvy businessman and thus his very own brand – LouBum Cars where he focused on selling affordable Porsche replicas for just $19,000. You may be thinking – that’s a very poor Porsche replica, not a Porsche car…

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milling, drill, cutting tools @ Pixabay

Nevertheless, the first LouBum cars were actually pretty awesome. It’s just that people didn’t quite know what to make of them because they were clearly based on cheap Porsche replicas such as the Boxster S and Cayman S. In fact these cars were so incredibly close to the real model that they managed to fool many people into believing there was real deal here where in reality this was just an affordable version of a cheaper version of a sports car.

Thanks to Baumgartner’s success, LouBum Cars expanded throughout the United States and Canada with locations in the Midwest as well as in North Carolina. The company eventually started importing cars from China while the US headquarters moved to Atlanta. The only problem was that this is all while Volkswagen didn’t know about his activities. This was because they were very concerned about their intellectual property being exploited by competitors, which is why they hired a man named John Hovel who was an expert at spotting these kinds of things.

John Hovel soon found out that LouBum Cars was indeed a Porsche replica manufacturer. Thinking that this was just the tip of the iceberg, John dug even deeper to find at least 30 more companies which were selling replicas of certain Volkswagen models. He then had them all shut down due to intellectual property infringement, which ultimately put LouBum Cars in bad shape. This is because they lost their supply chain and thus had no other choice but to close down as well.

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welding, aluminum, industry @ Pixabay

Nevertheless, Lou Baumgartner decided to not give up just yet and thus he partnered with a new group of Chinese manufacturers who in turn would deliver cars directly to customers who will pay cash for them without any sort of documents or titles.

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